Dell Sponsoring the FragDolls, Team Pandemic
By Rich Miller on Jan 23, 2008 in eSports
Computer maker Dell announced Friday that it will be spnsoring two of the world’s most recognized gaming teams – Team Pandemic and Ubisoft’s Frag Dolls. “With these sponsorships, Dell is ratcheting up its ability to network and play directly with college student and women gamers, via gaming events, online forums and other digital media,” said Susan Kittleson, director of Dell games and customer marketing. “Dell wants to showcase PC gaming at its highest level, and there’s no better way than to partner the best talent with our awarding-winning hardware.”
Team Pandemic will be the first pro-gaming team to exclusively game on Dell XPS systems featuring Intel Core 2 Duo processors and Microsoft Windows Vista Ultimate. “Dell’s college initiative provides us the opportunity to work closely with the industry’s technology leaders,” said Chris Lemley, president of Team Pandemic. “With Dell Unleashed as a title partner, we have a unique variety of media to further reach the college-aged gamer.”
The Frag Dolls, a team of seven women gamers, will hold a casting call for a new member as part of the sponsorship with Dell. I wrote about the Frag Dolls on GameJournalism.com back in 2004, and it turned out to be one of the best read articles on that blog (now part of Video Game Media Watch). The combination of attractive women and FPS gaming was a hit magnet, which is clearly what Ubisoft was thinking when it assembled the team. The Dell sponsorship will likely raise the Frag Dolls’ profile even further.
Applicants for the casting call will be interviewed Aug. 2-5 in the Dell booth at QuakeCon in Dallas, and the qualifiers will compete in the finals on Tom Clancy’s Rainbow Six Vegas at Penny Arcade Expo (PAX) in Seattle, Aug. 24-26.
